The Core Business Blog

The Core Business Blog

  • Nuclear Power, now it’s Green as well as Clean

    Not long ago the Green Party of Ontario passed a resolution stating that they would support the continued use of nuclear power. They intended to go further and support an increase in CANDU-based electricity production.   While many people think that nuclear got its bad rap because people in the 60s and 70s considered it to…


  • An alternative approach to nuclear communications

    In the first part of this trilogy I suggested that nuclear industry groupthink could be leading our communications to feed the fears we mean to allay as they rely on things like engineering and regulation that the public have reason to distrust.  This immediately led people to say, “OK then so what should we say”. …


  • Why we might be getting some of our communications wrong

    In a previous blog, I wrote about some communications issues that the industry might be getting wrong, pointing out how groupthink could cause us to believe we are soothing concerns, when actually we are stoking them. This raised the obvious question, “well if you think we are doing things wrong, why don’t you tell us…