The Core Business Blog

The Core Business Blog

  • Becalmed Ideals: How Misinformation Stalls Ontario’s Path to Reliable Clean Energy

    To date most of our communications have been responsive and focused on correcting specific bits of misinformation.  But there are wider issues where organizations are alluding to things that are not correct on a broader scale.  We think those need correcting as well.   One of the organizations that is routinely misleading the public is the…


  • The Power of Words: How Misleading Language Distorts the Truth About Nuclear Energy

    The nuclear industry has suffered badly from words being used to trick people into forming unhelpful images in their minds.  Sometimes it happens by accident as the author fails to understand the issue, sometimes it is done deliberately as an insidious propaganda trick, frequently it is just because people have seen it so often that…


  • The Walleye

    In its February issue The Walleye, a monthly arts magazine for the people of Thunder Bay, published the attached article by a couple of anti NWMO campaigners.  https://cns-staging.xcddev.com/wp-content/uploads/2024/02/Lloyd-February-2024.pdf We have pointed out to the editorial team that this article is riddled with inaccuracies and deceptions and requested that they publish our article correcting that misinformation. …