The Core Business Blog

The Core Business Blog

  • Communicating on Social Media

    One of the problems that the nuclear industry has always had is that where communications are concerned it has to play the game on a very slanted playing field. Anti-nuclear campaigners are allowed to lie, deceive, make up numbers, create conspiracy theories out of vague suggestions and be abusive.  No one ever holds them accountable. …


  • Communications Director or Head of Communications; Why should anyone care?

    Those of you with an attention to detail may have noticed that my title has changed from Communications Director to Head of Communication.  It’s a subtle but important change. When the position was created society wanted to make sure it was understood that it was a senior position.  The equivalent position within our interested organizations…


  • Proactively communicating about nuclear issues

    Our communications program began with us trying to correct misinformation by responding to media articles in which the misinformation was being spread.   We learned that this quickly becomes a game of whack-a-mole in which, even if you hit the mole solidly on the head, another one would just pop up somewhere else with another piece…